Marketing Dissertation Utilise Social Media to Enhance Customer Loyalty - With the introduction of web 2.0, the internet has developed to a place where interactive platforms can be developed. From websites, to mobile optimized sites and the birth of social media; firms can now interact easily with their customers across multiple channels. Through this interaction, firms can get to understand their customers better than before. These innovations can create a positive customer experience for firms looking for higher margins, brand loyalty and competitive edge.
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