Endorsement on Consumer Buying Behaviour Dissertation

This Marketing Dissertation Is A Study into The Effect of Endorsement on Consumer Buying Behaviour in The Fashion Industry. This dissertation aims to study the effect of endorsement on consumer buying behaviour in the Fashion industry. Endorsement concepts have a vital role in creating brand awareness and also ensuring the success of the marketing and any promotional campaigns of the business. It assists fashion brands to promote services as well as products that build credibility to attract the potential target market. The endorsement has a direct influence over the customer’s purchasing intention. In current scenario, the fashion sector focuses on celebrity endorsement as celebrities and influencers in the market are considered role models among people. Moreover, this study aimed to analyse impact of endorsement on consumer purchasing behaviour in fashion sector to develop knowledge. There were focused on two methods of data collection such as primary and secondary. In terms of p

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Quality Management System at Barclays Group

Quality Management System at Barclays Group - New Business Strategy Assignments For University Students and Professionals - MBA Projects. Quality Management System at Barclays Group – The present business climate is characterised by fierce rivalry and constantly shifting client needs. A further factor driving competition is the proliferation of new technology, globalisation, and corporate consolidation. Many banking institutions are suffering economic issues because of the COVID-19 epidemic. Managers must examine their company processes in light of the negative macroeconomic climate to make investment decisions. This report evaluates Barclays’ quality management procedures and investment decision processes. Quality management trends are also examined in this paper, as well as how the QM system might be aligned with these trends. Barclays bank should incorporate these trends into its Quality Management (QM) to achieve a competitive edge in the business.

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Accounting Information System ERP Project

Accounting Information System ERP - New Finance And Accounting Dissertation Topics For University Students And Professionals - ACCA CIMA. This report pertains to the selection of an Accounting Information System for an organization having 50 employees and annual revenues of $10 million. A number of accounting information systems has been discussed in the report, but most of them are suitable for a large sized organization with high geographical expansion and huge number of employees. It is evaluated whether a business is small or large, but it always requires the implementation of an appropriate accounting information system to enhance its productivity and reduce its operating expenses. As the company is operating in an apparel industry, therefore, the PolyPM ERP software has been recommended for the better operations of the company because it contains a number of industry specific characteristics. This will help the company in effectively designing its strategies and products, which

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Change Management Dissertation Topics

Change Management Dissertation Topics For University Students. Project Management, Organisational Behaviour, Leadership and Entrepreneurship. Change Management Dissertation Topics – Organizational change, significance of the organizational change, different theories used by the management in implementing organization change and the benefits derived by an organization from change implementation. Change is difficult to pull off and despite individual success; most of the organizations find it difficult to implement change with 70% of the change initiatives being unsuccessful. Most change initiatives fail since managers often rush to implement change and lose focus and become mesmerized by all the available advice on-line and imprint and fail to identify the best strategy to use in change implementation. Most managers apply Theory E and Theory O without resolving the tension between them, something that is likely to lead to failure in change implementation.

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Fashion Products Purchasing H&M Dissertation

This marketing dissertation identifies the reasons that persuade young people to purchase fashion products from a fast fashion company H&M The aim of this dissertation study is to identify the reasons that persuade young people to purchase fashion products from a fast fashion company H&M. In particular, this study addresses following objectives; to identify the key motivating factors for young consumers behind the purchase of H&M products; to assess the implications of low-cost of products in popularity of H&M products among young consumers and to evaluate how the environmental impact of fast fashion influences the decision-making process among young consumers. This study used quantitative research methodology under positivist research philosophy because this methodology helps in generalising the key findings of the study on a larger population.

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Sustainable Development Theory Project

Sustainable Development Theory Project - Top 25 Construction Management Dissertation Topics For University Students. Some projects are considered as sustainable endeavors, such as hydroelectricity production using dams, which do not, in the application, fulfill the requirements to be considered sustainable. That is the case of the infamous Bela Monte project in Brazil. For more than 27 years groups have fought against the construction, motivated by numerous demonstrations, lawsuits, and opposition by groups; especially indigenous communities, environmental advocates, and other social organizations.

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Patterns in Foreign Direct Investment

Patterns in Foreign Direct Investment - New International Finance Dissertations Available for University Students and Finance Professionals. Patterns in Foreign Direct Investment – One of the greatest phenomena that the era of globalization has witnessed is that of rising Foreign Direct Investment. With technological advancements, end of the cold war and the boom witnessed in the financial services sector, we see firms increasingly looking towards foreign shores to establish their interests and thus boost profitability. Simply put, Foreign Direct Investment is the act of making an investment on part of a company in a business in another country. This paper will discuss the merits and faults of FDI and the role that it plays in the calculus of global business.

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Checks and Balances in the American Constitution

A system of checks and balances places limitations and controls on the power and responsibility of each branch of government. Checks and balances are a principle of government where different branches are empowered to operate independently with the aim of controlling each other’s possible excesses. This means that the branches are induced to share the power to monitor each other. Checks and balances are mainly applicable in constitutional governments, with the fundamental relationships mostly constituting tripartite governments working to not only check on each other but also complement each other (Owens, 2005). The United States is one example of a government with checks and balances involving legislative, executive and judicial branches.

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Serviced Accommodation Sector Tourism Dissertation

This Tourism Dissertation Examines Opportunities and Challenges of the UK Serviced Accommodation Sector in the Face of the Covid-19 Pandemic. The purpose of this dissertation study was to investigate the opportunities and challenges that the pandemic created for the serviced accommodation sector of the UK’s hospitality industry. The growing importance of serviced accommodations to the UK hospitality, and the shortage of research on the sector rationalized the need to carry out this study. The study made use of a qualitative approach based on the ontology of subjectivism and the epistemology of interpretivism. Data collection depended on semi-structured interviews with five serviced accommodation owners in the UK identified through snowball sampling. The resultant data was analysed using thematic analysis. Ultimately, the study established that the serviced accommodations sector was more resilient than traditional hotel accommodations during the pandemic. Furthermore, the study iden

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Organizational Commitment Job Satisfaction and Motivation Dissertation

This HRM Dissertation Is A Study Into Organizational Commitment Of Employees In Relation To Job Satisfaction, Involvement And Motivation. Organizational commitment is significant for the success and development of the businesses in the society. The long-term development and advancement of the businesses can be ensured by emphasizing on the employee involvement, job satisfaction, and involvement. Globalization, dynamic environment and high degree of competition has created many challenges for the people in the society so it is critical that the businesses are focusing on the adopting of the proper business strategies that are critical for the success and welfare. The motivation of the employees will allow them to focus on their duties and responsibilities to work in an efficient and effective manner. The main objective of the dissertation is to investigate the factors required for organizational commitment. Some factors that are focused by the businesses are Job satisfaction, involvem

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Hedge Funds Pitch Consulting Assignment

Hedge Funds Pitch Consulting Assignment - High Quality Finance Dissertation Titles For University Students And Finance Professionals CIMA. Hedge Funds Pitch Consulting Assignment - According to UNPF, a Hedge fund was first created by Alfred Winslow Jones in 1949, where he combined several characteristics that define hedge funds even in today’s business environment. In this view, Alfred Winslow Jones sold short-term stocks as he projected a decline in price while acquiring more long-term stock that expected price increase by using leverage to purchase these additional funds. Alfred Winslow Jones avoided the Investment Company Act 1940 requirements by creating a limited partnership with 99 investors. As a result, Jones took 20% of the profits generated from the ‘hedge fund’ and charged management fees of the fund that saw several imitators use the model, especially the limited partnership structure and management fee as proposed by Jones. Thus, Hedge funds seek to address the ine

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Advertising and Ethical Contracting

Advertising and Ethical Contracting Marketing Project - New Marketing Academic Material For University Students. CIM Advertising and Ethical Contracting Project – In advertising it is possible to have organization promising more than they can offer. This is considered as unethical advertisement. However, organizations use attractive information to try and entice potential consumers into buying their products and services. The main objective of an advertisement is to convey the intention of the advertising company. The information may be about a product or a service. These are informative advertisements that are aimed at ensuring that the customers are informed on the contents of a product or a service and hence help them in making an informed choice. #advertising #branding #marketing #dissertations

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Loyalty Schemes in the Retail Sector - Marketing Dissertation

This Marketing Dissertation Explores Consumer Loyalty in Retail - An Investigation into Loyalty Schemes. Consumer Supermarket Loyalty Cards. Consumer loyalty is one of the most valuable assets a retailer could possess. With increased competition from rival stores and brands, a vast range of product choice and variations, and the expansion of internet trading and comparison websites, loyalty is scarcely existent in the modern retail environment. With the retail world saturated in plastic cards, point schemes, and a whole spectrum of consumer loyalty tactics, the investigation into loyalty schemes establishes their effectiveness in living up to their name. Research has expanded knowledge of previous authors, and examines what does and does not make a consumer loyal, taking into account the effect of loyalty cards for both the consumer and retailer. It attempts to develop an understanding of the most effective way for retailers to turn a mere consumer into a loyal customer. The developm

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Black Lives Matter and Police Brutality in the United States

Black Lives Matter and Police Brutality in the United States - New Sociology Dissertation Topics Available for University Students. Black Lives Matter (BLM) and Police Brutality in the United States – “Our police force was not created to serve black Americans; it was created to police black Americans and serve white Americans”. The quote by Ijeoma Oluo from the book, “So You Want to Talk About Race,” serve as a constant reminder of the prevalent nature of police brutality in the United States against the racial minorities. The Fifth and Fourteenth Amendments of the Constitution champions for equal protection under law. The two amendments (5th and 14th) require both federal and state governments to offer equal protection and follow due process as stated in the country’s constitution. Furthermore, police play a critical role in society by maintaining law and order, protecting property, and lives. In some circumstances, police are allowed to use reasonable force in the cours

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Islamic Banking Versus Conventional Banking

Islamic Banking Versus Conventional Banking - New Finance Assignments For University Students And Financial Professionals - CIMA ACCA. More than ever before, we live in a global society where an economic disaster in one country can topple the financial security of every other nation. Currently, there are two primary banking systems competing for market share and each claiming that they know best. If we think of Islamic Banking versus Conventional Banking as a sport that results in only one winner, then we are overlooking the benefits that each can offer to global betterment. This paper explores the potential for establishing a global system that creates a stable economic environment using some of the best features of each system.

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Social Media Networks at Gold’s Gym Dissertation

This Marketing Dissertation Examines Social Media Networks in Creating Appeal to Fitness Customers in U.S. A Case of Gold’s Gym. The purpose of the research dissertation is to examine the role of social media networks (SMNs) in creating appeal to fitness customers in the United States, using Gold’s Gym as a case study. As pointed out in the previous paragraph on study’s problem statement, it is critical to find practical solutions that can enhance competitiveness and sustainability of gym centers in the United States as far as digital marketing is concerned. Therefore, with the predominance of social networking in this technological era, it is appropriate for the current study to investigate the roles of social media networks to create customer appeal among fitness consumers in the United States as a source of competitiveness. The rationale for this dissertation project is to eliminate the literature gap, provide solutions to fundamental problems besides enriching previous lite

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MBA Investment Analysis and Portfolio Management Project

MBA Investment Analysis and Portfolio Management Project - Financial Analysis of Carlsberg Group A/S - New MBA Finance Projects Available. MBA Investment Analysis and Portfolio Management Project – A global brewery with outposts across the world established in 1847 by J. C. Jacobsen, Carlsberg is a giant of the beverage industry and sells its products across 150 countries in Europe and Asia. Carlsberg has over 140 brands, in different countries, and has changed its strategy to adopt different brands under its portfolio thus enabling Carlsberg to adhere to the demands of consumers. At present, Carlsberg is one of the world’s five largest brewers and from their annual report, it made 86,924 DKK million in total revenue at the end of 2017. From a financial analytical perspective, the researcher considers the company to be overvalued at this present point in time and advises against purchasing shares as a result. This decision was not arrived at lightly. As the reader will be able to

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Qatar Blockade Social and Economic Impact - Dissertation

This Dissertation Explores The Social and Economic Impact on Sri Lankan Migrant Workers In Qatar During the Blockade Imposed on Qatar. The Qatar blockade in 2017 was not a sudden bolt from the blue, but rather a political spill-over out of a sizzling pot that was simmering on the stove for many years. When it ultimately smoldered into a total economic and diplomatic blockade on the 5th of June 2017, it left the world at shock, disrupted international geopolitics and caused economic and social implications to Qatar and its residents. Fast forward, two years later, Qatar continues its strategic fight to endure the hurdles from the economic and political boycott by its former allies, Saudi Arabia, United Arab Emirates (UAE), Bahrain, Oman, Kuwait and Egypt. Yet, today the blockade is viewed as a ‘blessing in disguise’ that catalyzed Qatar’s growth beyond the Arabian Peninsula. Nevertheless, the economic and social effects may have negative implications on migrant community in Qata

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Skilled Labour Shortages in UK Construction Dissertation

This Construction Dissertation Examines The Impact of Skilled Labour Shortages on SMEs Operating Within the UK Construction Industry. Skilled Labour Shortages in UK Construction – The skilled labour shortage that is currently affecting labour supplies in UK construction poses a strong risk to Small and Medium Enterprises working in industry today. Research conducted suggests solving this skills gap should primarily come from encouraging young people to enter careers in the industry, however due to several reasons such as the industry public image, construction work isn’t seen as desirable by most young people. Greater measures should be taken by educators to properly inform young people of the realities of modern construction work, and construction technology, as well as the benefits of acquiring an apprenticeship, in order to encourage them to pursue a career in the construction industry. Research conducted in this dissertation found SMEs expose themselves to significant risk wh

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Stress Management Interventions Construction Workers

This Dissertation Is An Examination into the Attitudes of Lower-Level Construction Workers to Stress Management Interventions. Workplace stress has been the primary cause of stress for a long time within the workforce. The position of low-level construction workers within organisational hierarchies have rendered them unheard and underrepresented to a phenomenon widely experience by all even though they face stress levels higher than most. Coupled with the demanding nature of their jobs and poor coping mechanisms, lower level construction workers are at risk of serious health implications. The research aimed to investigate the workers opinions on stress management within their industry and determine the most effective stress management interventions. #stress #workers #construction #dissertation

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The Minimum Wage

This HRM Assignment Explores The Minimum Wage - New HR Project Projects For University Students And HR Professionals - CIPD The Minimum Wage - How people are paid varies from place to place and largely. The most common way of payment is hourly. Therefore, the establishment of a minimum wage is important since the standards of living especially in cities are rising at a very high rate. The minimum wage is simply the lowest amount an employee should be paid as he or she works hourly. The wages depend on which state one is and the kind of job involved. For the minimum wage to go up, the federal state or government has to declare.

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Data Visualization in E-commerce Dissertation

This Information Technology Explores Data Visualization in E-commerce: A Study of Consumer Perspective - New Dissertation Topics For Students. Data Visualization in E-commerce Dissertation – The potential for improvements in and through data visualization is evident throughout modern research, while consumer demands in these areas are less commonly examined. Meanwhile, many analysts presenting discussions and analyses across the past decade have described the significance of developments in data visualization, and the significance to e-commerce. The study aimed to assess existing technological and organizational potential and restrictions to optimizing data visualization for e-commerce, focusing on recommendations for on-going research and development. Here, both the challenges to and opportunities for improving e-commerce sites through data visualization are considered. The instrumentation revealed comparable results for those with varying experience over three years compared to t

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Information Technologies in Supply Chains - IT Dissertation

This IT Dissertation Examines The Adoption and Implementation of Information Technologies in Supply Chains - New IT Dissertation Topics. Information Technologies in Supply Chains Dissertation – Innovations in digital technologies shape all the industries, especially the B2C e-commerce. The incremental and radical changes in digital technologies enable retailers and merchants to interact with their customers by using different channels in a seamless way, also shaping customers’ expectations and their understanding of B2C e-commerce. Thus, retailers and merchants need to keep up with new digital innovations and trends to be competitive in the industry. The purpose of this dissertation study is to provide a picture of the current state-of-art of the digital technology trends and innovations that affect merchants and retailers in B2C e-commerce in the US, China, Japan, UK, Germany, France, Italy, and Turkey. Since the industry is changing rapidly, and new innovations emerge every day

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Cross-Cultural Management Assignment

Cross-Cultural Management Assignment - McDonald’s is the largest single-brand chain of restaurants globally. Business Management Students. Cross-Cultural Management Assignment – McDonald’s is the largest single-brand chain of restaurants globally. Since its establishment, it has offered various products such as soft drinks, cheeseburgers, hamburgers and potato chips in its menu with various additions and phasing out over time. McDonald’s has overtime spread across the world and overcome significant cultural differences between its home country, the United States and its new markets. #Culture #Management #Assignment

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Graphene Material Use In Structures Civil Engineering Dissertation

This Civil Engineering Dissertation Asks The Question: Can Graphene Be Used as A Load Bearing Material in Structures? Reinforced Concrete. Graphene Material Use In Structures Dissertation -This report will be mainly focused on the materials used in the construction industry. It is almost impossible to find out the optimal material for a particular structure. Concrete has high compressive strength under compression however, concrete is very weak in tension. This problem can be distant by the addition of steel rebar’s that act as a reinforcement. Research has indicated that adding short chopped fibres to the cement-based composite can substantially increase the tensile as well as the compressive strength. The fibres used in this report (alkali-resistant glass fibre and carbon fibre) are described as a hair-like material which is visibly seen as a piece of thread. Synthetic fibres, such as polypropylene and nylon, can be replaced by natural fibres (glass fibre and carbon fibre). This

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HS2 on House Prices Dissertation

This Real Estate Dissertation Asks What Is The Impact Of HS2 On House Prices In Birmingham - New Sample Dissertations For University Students. Impact of HS2 on House Prices Dissertation – Development of a new transport infrastructure not give only convenience to accessibility. It also drives social and economic well- being. In this research paper, researcher analyzed how development of HS-2 new railway infrastructure in UK influences to the housing prices in Birmingham city. Because house prices in the city of Birmingham has been expanding quickly in last a long time specially after the 1st announcement of the HS2 project which was announced in October, 2010. For this particular study researcher applied Pragmatic research philosophy. Since pragmatism is philosophy best adjusted with this think about of Affect HS2 has on Birmingham Real estate, it permits researcher to coordinated an assortment of research approaches such as both inductive and deductive approaches. For the support o

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Human Resource Management System for Chinese Logistics

This HRM Dissertation Explores The Construction of Human Resource Management System for Chinese Logistics Enterprises in the \"Internet +\" Era. With human resource being the most important part of an organisation, the human resource management (HRM) system has become increasingly important for organisation. One type of organisations that the HRM system has been important is the logistics enterprises. Logistics enterprises are responsible for the management of the flow of goods from one point to another. The aim of this paper was to examine the relationship between online shopping and traditional HRM system and logistics. The objectives of the study are: To examine how online shopping affects traditional logistics and HRM systems; to examine the barriers to traditional HR systems in the face of online shopping; and to explore the methods that can be used to update the traditional HR systems to enable them cope with online shopping. A sample of 100 individuals from Chinese logistics fi

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Omanisation Project and Empowerment HRM Dissertation

This HRM Dissertation Explores Empowerment Through Omanisation: A Critical Analysis of The Pros and Cons of The Omanisation Project. The Omanisation Project and Empowerment HRM Dissertation – The Sultanate of Oman, less formally known as simply the nation of Oman, is a country governed by a monarchy which is currently under the rule of Sultan Qaboos. Upon his rise to power in 1970, the ruler realised there was a lack of sophistication and diversity in the educational system. He soon would implement a series of reforms for the sake of restructuring this as well as other economic areas and portions of the public infrastructure. This would give rise into what is now referred to as Omanisation, or the employment and skills training of local citizens as opposed to a reliance on expatriate labour. While the Omanisation effort was taking place in its most fundamental form, the government was realising and attempting to cope with the influence of powerful merchant families in politics. Man

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Press Freedom in Turkey - Human Rights Dissertation

This Media Culture Dissertation Investigates Press Freedom in Turkey - Human Rights Religion Politics and Military Leadership. Press Freedom in Turkey Dissertation – Freedom of the press is an invaluable part of a democratic society. Many liberal nations allow free exchange of information without restrictions. Over the recent years, a decline in press freedom was reported by international organizations in Turkey. Violation of international human rights and Article 10 of the European Convention on Human Rights in Turkey is one of the prime reasons of investigation. In this research, twenty-two journalists were interviewed to extract information on the freedom of the press in Turkey. The data was analysed using triangulation. The results indicate a growing dissident of the journalists union in Turkey due to the lack of reporting freedom on critical issues such as politics, religion and terrorism.

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Avoiding Plagiarism

Avoiding plagiarism for students - A good dissertation involves the evaluation, synthesis and analysis of the work of others. A brief guide on avoiding plagiarism for students – It is vitally important to understand that a good dissertation involves the evaluation, synthesis and analysis of the work of others and that this is presented in a way that a reader can refer to the original sources. There is no doubt that you would have used existing academic matter in your dissertation to aid you literature review, analysis and findings sections. With the dissertation you will have to adopt the correct referencing or citation in order to avoid plagiarism. “Many people think of plagiarism as copying another’s work, or borrowing someone else’s original ideas. But terms like “copying” and “borrowing” can disguise the seriousness of the offense”

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Cause and Effect Relationships UK Financial Services Dissertation

This Finance Dissertation Examines The Cause and Effect Relationships of Financial Service Firms with the UK Economy. The focus in this dissertation is the cause and effect relationships of financial service firms with the UK economy. Aside from the obvious importance in supplying the UK’s residents with means to actively participate in the economy, financial services in the region relate to the economy in other indirect ways worthy of consideration. Many changes in the past decades as well as recently have called important phenomena to the attention of developers and analysts, while the financial crisis has revealed the potential for compounded risk to have damaging economic effects. Meanwhile, the need for improved measurement techniques has been realized, and regulations have been implemented or proposed to pursue improvement in this area as well. The following considers the extent of the cause and effect relationships of financial service organizations with the UK economy, while

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Prince2 Methodology in Construction Dissertation

This Construction Dissertation Asks Is Prince2 Methodology a Valid tool within Construction Project Management? PMBOK. Prince2 Methodology in Construction Dissertation – Project Management and the application of Project Management methodologies have seen a steady rate of advancement over the past 20 years, more specifically within the field of construction. There are several well-known and applied principles, philosophies and methodologies used by internationally but there are still fundamental issues within the construction industry in relation to projects being completed on time, within budget and within the agreed timescale. It is recognised that application of these various models requires degrees of tailoring and adaptation to suit each projects size etc., nevertheless, there remain critical issues with respect of the manner in which the organisational structures of projects operate, communicate and function within the team environment. Critically, the success of a project lies

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Social Media within the Construction Industry Dissertation

This Dissertation The Impact and Effectiveness of Social Media Deployment within the UK Construction Industry. Social Media within the Construction Industry Dissertation – Over the past decade, social media has been at the forefront of how many individuals and organisations use the internet. This user-driven technology has provided a platform for users to publish their own content and share information through a variety of different interfaces. Often seen as industry that does not embrace change, the construction industry must ensure it understands the opportunities social media brings advertising, promotion, collaboration and communication are some of the themes considered. Many within the industry have already adopted social media into their businesses, but there are some who have no interest. Four interviews were carried out with a variety of differing industry professionals; the findings were investigated to establish how social media was being used throughout the industry and

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Solar Thermal Energy in the UK - Construction Dissertation

This Construction Management Dissertation Explores The Utilisation of Solar Thermal Energy in the UK - Renewable Heat Dissertation Topics. Solar Thermal Energy in the UK Dissertation – Renewable technologies are becoming more common place with the UK Government signing up to legally-binding targets concerning climate change. These include the EU Renewable Energy Directive where 15% of our energy is to be provided from renewable sources by 2020. With 12% of heat to be generated from renewables and the Renewable Heat Incentive (RHI) to be introduced in the summer of 2011, a closer look into solar thermal systems and their effectiveness in the UK is drastically required. The purpose of this work is to investigate a number of methods of utilising solar thermal energy and whether such technologies are suitable for use in the UK’s climate. A closer look into the RHI is also required to establish whether it can help the Government meet its 2020 heat target. A number of papers are review

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UK Social Housing Deficit and MMC - Construction Dissertation

This Dissertation Examines The Use of Modern Methods of Construction in Assisting to Resolve the UK Social Housing Deficit. UK Social Housing Deficit and Modern Methods of Construction Dissertation – This research study will begin by examining the current structure of the social housing sector, in order to determine the required criteria and specifications set out by local government bodies, for the construction of social housing developments within the UK. It will then go on to critically appraise the MMC currently available within the UK housing industry. Finally, an investigation will be carried out as to what level MMCs are being used within the sector and with what success, to determine the potential of MMC for the production of social housing developments within the UK. The aim is to investigate the use of modern methods of construction (MMC) for the production of social housing developments within the UK in order to overcome the current and forecasted deficits.

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Transformation and Upgradation in Chinese Manufacturing Industry

MA International Business Assignment - The Transformation and Upgradation in Chinese Manufacturing Industry. Chinese Manufacturing transformation and upgradation – Manufacturing is defined as the processing of raw materials obtained from the earth for the production of new, innovative, and useful products. Organizing and modernizing the manufacturing industries in a country promotes economic growth, eradicates unemployment and poverty, introduces advanced technologies and innovative products, and brings a lot of foreign exchange by exporting the local manufactured goods. World’s most developed economies today have stabilized their industrial networks to encourage goods production at national level. In this way, these countries are generating large revenues every year by selling their products worldwide. According to Engels, industrial revolutions transform the living conditions of the community and lead to innovation. The modern technology and current progress in China is the ess

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Digital Marketing On Organisational Performance - Dissertation

This Dissertation Examines The Impact Of Digital Marketing On Organisational Performance: Case Study Of Intercontinental Hotels Group. Digital Marketing On Organisational Performance Dissertation – Digital marketing can be referred to as the concept of involving new upgraded marketing tactics adopted by organisations to plan long-term resources in increasing customer awareness and meet the objectives of the firm. The process of digital marketing involves products and services based on digital technologies involved with internet technology (based on smartphones, display advertisement, and digital medium). The methods of digital marketing include tools, for example, SEO, SEM, content marketing, display advertisement, and others. The study is focused on analysing the impact of digital marketing. However, the topic is very broad, and thus it has considered the case of the Hospitality industry, more specifically InterContinental Group. The first chapter has outlined a brief background a

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Consumer Purchasing Behaviour and Social Media Dissertation

This Marketing Dissertation Explores The Impact of Social Media in Influencing Consumer Purchasing Behaviour: A Study of Clothing Retailers. Consumer Purchasing Behaviour and Social Media Influence Dissertation – The impact of social media on the purchasing behaviour is an area of interest that has gained much interest and study in the 21st century. This dissertation focuses in the ways in which social media has had an effect on the purchasing behaviour and most of the interest in the clothing and retail industry. The first part of the research will take a look at the various ways in which the social media influence has impacted on the purchasing behaviour. The different stages of purchase will be analysed in the background study, both before purchase, during purchase and after purchase behaviour and the influence of the different forms of social media on the same. The data collection method that has been used during this research is the analytical study design. The researcher di

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Television Media Advertising on Consumer Buying Behavior

This Marketing Dissertation Examines the Impact of Television Media Advertising on Consumer Buying Behavior. Research Study. Television Media Advertising on Consumer Buying Behavior Dissertation – Advertisements play a huge role in altering the behavior of consumers towards the products shown in the advertisements. In recent times, an increase in advertisements per brand has been observed. Advertisements have huge influence in purchasing decision of customers for particular brands. It is a ubiquitously accepted fact that advertisements can bestow special attributes upon a product or service that it may have lacked otherwise. This work focuses on identifying the influence of advertisements on the consumer behavior and attitude. The Researcher utilized survey Research Design in the collection of the data. This was due to the simplicity involved in seeking people’s opinion using Questionnaire. Stratified Sampling Method was used to get the sample size for this study is 250. Data gath

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Email Marketing Strategies on Consumers Purchasing Decisions

Influence of Social Media and Email Marketing Strategies on Consumers Purchasing Decisions – A Study into the Chinese Electronics Industry. Email Marketing Strategies on Consumers Purchasing Decisions Dissertation – In the information age, organizations are opting for more innovative marketing strategies that are mostly internet based. Social media and email marketing strategies are among the most predominant forms of online marketing strategies at the disposal of organizations and the Chinese electronic industry is no exception. Specifically, firms in the Chinese electronic industry aim at impacting the purchasing decisions of consumers using online marketing strategies. Through these strategies, the electronic manufacturers are able to foster and maintain high loyalty levels from their consumers by influencing their purchasing behaviour. On this basis, this research aims at identifying the impact that both social media and email marketing has on the consumer purchasing decision

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Leadership Dissertation Topics

Leadership Dissertation Topics - High Quality Business Management Dissertation Titles For University Students. MBA Leadership Projects. Leadership Dissertation Topics – Leadership is one of the vital functions of management which aids to accomplish organizational aims and objectives by maximizing the efficiency. A leader plays a significant role in concern’s working and encourages employees with both non-economic and economic compensation. A leader not just supervises but rather carries a considerable mentoring role for subordinates by instructing them the way they are meant to perform. A project manager plays a role of primary leader who is responsible to manage project goals related to scope, cost, time and other operations effectively. Scholars have for many years tried to differentiate and give the similarities between leadership and management. Leadership and management are two words that are intertwined together. Leadership defines a possessive quality that has to do with

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Online and Offline Advertising - Marketing Dissertation

This Dissertation Explores The Impact of Online and Offline Advertising on Increasing Profit - A Case Study of Sierra Nevada Brewing Company. Despite the growing research on the impact of online and offline advertising strategies on brand equity, profit and firm performance, very few studies have focused the role of advertising in craft beer sector. Similarly, with the advent of digital media advertising, there is a large body of literature that highlight the relatively predominant role of online advertising compared to offline advertising. As a result, many of the small as well big players in craft beer sector began to shift their advertising investment towards online media expecting huge profit. Nevertheless, there is no empirical research that establishes the impact of online and offline advertising in craft beer industry. Therefore, this study attempt to explore the relationship between online and offline advertising with profit of the company. For specific study, the researcher

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Enhance Customer Loyalty Through Social Media - Marketing Dissertation

This Marketing Dissertation Determines How the Hotel Industry Can Utilise Social Media to Enhance Customer Loyalty. Enhance Customer Loyalty Through Social Media Dissertation – With the introduction of web 2.0, the internet has developed to a place where interactive platforms can be developed. From websites, to mobile optimized sites and the birth of social media; firms can now interact easily with their customers across multiple channels. Through this interaction, firms can get to understand their customers better than before. These innovations can create a positive customer experience for firms looking for higher margins, brand loyalty and competitive edge. These various social media platforms include YouTube, Facebook, Twitter, Instagram, Pinterest, Path, Google+ and Blogs. With social media as a tool for communicating messages, information and content, companies can utilise this channel as a means to differentiate themselves from competitors by engaging with customers. Many aca

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Best HRM Dissertation Topics For University Students

HRM Dissertation Topics - High Quality HRM Dissertation Titles. Best HRM Dissertation Topics For University Students - CIM. Your HRM dissertation is an extended piece of work on a topic of your own choosing. Working on a dissertation often involves searching for more specialized subject information beyond your University library catalog. You may like to look at the HRM Dissertation Topics we have on offer. Your HRM dissertation aims to integrate your human resource management skills and knowledge with the published research in the area under study so that the project meets the high academic quality and high relevance to the HRM communities for which it has been written. While this blog post is designed to provide all the information that you need to write your own HRM Dissertation Proposal and formulate a handful of HRM Dissertation Topics. We would advise you to visit our HRM Dissertations pages, where you can find additional information as well as guidance. Our website offers supp

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Brand Equity on Market Sustainability and Growth - Marketing Dissertation

This Dissertation Explores The Impact of Brand Equity on Market Sustainability and Growth – A Critical Evaluation of the Premier Inn Brand. Impact of Brand Equity on Market Sustainability and Growth Dissertation – In fiercely competitive markets, one of the challenges that lie before the organisations is growing in the future or atleast sustaining its existing market share. Clearly the double dip recession, gloomy outlook of European economies and sovereign debt crisis had a profound impact on modern day’s businesses. Most businesses are looking for various internal advantages that can enable these businesses to meet the challenges of market sustainability and future growth. Amongst various parameters, that can enable a business to grow in future or atleast sustain its market share, are developing human assets, improving quality (customer services in services industry), developing brand equity or looking for new channels of advertising i.e. social media and mobile marketing. Mo

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Leadership Dissertation Topics

Leadership Dissertation Topics - High Quality Business Management Dissertation Titles For University Students. MBA Leadership Projects. Leadership Dissertation Topics – Leadership is one of the vital functions of management which aids to accomplish organizational aims and objectives by maximizing the efficiency. A leader plays a significant role in concern’s working and encourages employees with both non-economic and economic compensation. A leader not just supervises but rather carries a considerable mentoring role for subordinates by instructing them the way they are meant to perform. A project manager plays a role of primary leader who is responsible to manage project goals related to scope, cost, time and other operations effectively. #Leadership #MBA #Dissertation

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Market Segmentation Within The FMCG Sector - Marketing Dissertation

This Marketing Dissertation Explores Market Segmentation Within The FMCG Sector - A Multiple Case Study Approach. Market Segmentation in the FMCG Sector Dissertation – This dissertation examines segmentation from the viewpoint of the Fast Moving Consumer Goods (FMCG) industry. However, one of the key drawbacks in the literature is the lack of formal evidence referring to these FMCG companies. In Haley’s (1985) book Developing Effective Communication Strategy: A benefit Segmentation Approach, he mentions that the first segmentation study was conducted in 1961 for Procter and Gamble. By the late 1960s and early 1970s, market segmentation studies had become rampant, which was the period when the majority of literature was written on this topic. Interestingly it seems that this early literature was written primarily from a FMCG perspective, whereas current literature is based on the Telecom and Banking industries. The world of segmentation has changed with the introduction of new met

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Employee Branding Concept Competitive Advantage Dissertation

This Marketing Dissertation Examines Employee Branding Concept as a Source of Sustainable Competitive Advantage A Study of Two UK Airlines. Employee Branding Concept Dissertation – The best airline brands are those that consistently deliver their promises to their consumers and are able to create a meaningful and lasting value for them. Employees are a crucial constituent of any service brand and are ultimately responsible for delivering the brand promises, but the task of getting employees to live the brand and consistently deliver on all its promises is a huge challenge for the airline sector. Recently the concept of employee branding has elicited academic and practitioner attention that specifically focuses on addressing this challenge. The field of employee branding is relatively new and has only begun to unfold. Now, more than ever, managers have become interested in how this process can help them achieve a sustainable competitive advantage for their organisations. This thesis

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Demand Chain Strategy in SMEs - Marketing Dissertation

This Marketing Dissertation Looks At Applying the Framework of Demand Chain Strategy in the Context of SMEs. Environmental Analysis SCM. This dissertation compares the different attributes of large enterprises and SMEs in respect of supply chain management, marketing and other alignment from theoretical perspective. It adapted the framework for demand chain strategy of Laww et al. (2005) which is proposed for the context of large companies, and proposed a modified one that can be applied to the context of SMEs. Meanwhile it applies the modified framework to the real business situation of a focal company in the case study. By research of its current activities, this thesis deploys the modified framework for demand chain strategy to improve the management. With the growing chemical and pharmaceutical industry in China from the 1980s, the demand for the packaging of chemical drums made of metal and paper is increasing and has led to the emergence of this specialised packing industry.

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Influence of Digital Marketing on Consumer Purchasing Behaviour

This Marketing and Social Media Dissertation Explores The Influence of Digital Marketing on Consumer Purchasing Behaviour. Influence of Digital Marketing Dissertation – Digital marketing is the promotion and selling of goods using online platforms. It influences consumer purchasing behaviours by attracting customers and maintaining customer loyalty. Various digital media that are used include social media, search engine optimization, and email marketing, among other platforms. Different organizations use digital marketing as a promotional tool that enhances customer relationship management. Through the use of digital media, organizations create a continuous interaction and engagement with customers that lead to a long-term relationship. Digital marketing enables customers to get information about the products, see the product features, and order for the product at the place of their convenience. This changes the purchasing behaviour in them. Digital marketing helps in improving the

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