This MBA dissertation asks What Are the Potential Cultural Issues Faced By Companies Operating Across Different National Boundaries. Cultural Issues – MBA Dissertation – In dealing with international markets, businesses step into cultural environments which are characterized by different value systems, underlying assumptions and varying behaviors among people who have different lifestyles. All these factors play a major role in altering the path of simple communication and make it very complicated. People who have come together to perform common goals may speak the same language, but have varied viewpoints and decision making capabilities depending on the culture they belong to. Every individual belonging to a certain culture has its own views and ethics which are sometimes in war with other culture. This study will mainly highlight the complications faced by Indian and Japanese managers while communicating and performing business related tasks in a mixed environment accompanied
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