MBA Dissertation Effects and Influence of Service Quality (SERVQUAL) on Customer Satisfaction. A study of Internet Banking, China. Customer satisfaction plays a fundamental role in achieving customer loyalty and profitability for organisations notably within the banking industry as it determines the level of loyalty and trust that customers have with their bank. Banking services need to ensure that they provide services that give customers maximum satisfaction to their customers by enhancing their service quality. This dissertation investigates and analyses the influence of service quality (SERVQUAL) by internet banking providers and how if effects customer satisfaction levels. #SERVQUAL #MBA #Dissertation #Service #Quality
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