Marketing Dissertations | Online Marketing | Small Organisations | Internet

This dissertation explores Impact of Online Marketing on Small Organisations. Marketing Dissertation Topics - This dissertation is being focused more towards the smaller businesses that use online marketing, “Online marketing helps present small businesses in a commercial manner but you can also draw in customers by allowing them to explore the site interactively”,. All marketers are equally competitive as they all want maximum exposure for the product or business they are marketing. This dissertations project also looks at research undertaken previously by other marketing experts, facts and figures of how online marketing has become more popular over the years, and also an in-depth study as to the way online marketing attracts users. The author set up a small focus group to use as primary research and also contacted three small organisations, to see the way that they currently use online marketing. The overall aim of this project is to identify the factors and assess the effective

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Marketing Dissertations | CRM | Amazon | Customer Satisfaction | Online Shopping

This dissertation is an assessment into the use and effectiveness of CRM at Amazon. Marketing Dissertation Topics - Online shopping experience has evolved over the last decades to be what has been described as the peak of online technology. In references to key concepts aiding the adoption of online business, the characteristic interaction of a vast class of factors have enlisted the operational platform of Amazon making it to be one of the most dynamic online shopping centers in the 21st century. The protocols the firm applies in the acquisition, management and sustainability of its customers have provided it with a huge operational platform. The installations of cutting edge technologies in its major operational departments have provided additional factor analyses which have distinctly supplemented its growing potential.

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Marketing Dissertations | Consumer Purchasing | Branding | Brand Design

This dissertation explores Brand Design and its Effects on Consumer Purchasing. Marketing Dissertation Topics - Brand design is important when trying to market a product or service into a new or already established market. This study’s focal point rests on the ultimate question: “How does brand design affect consumer purchasing?” The process involves a comprehensive understanding of the most current literature on marketing and marketing theories, as well as a thorough review of three company re-branding case studies and a comparison between them all, and an in depth look at the design elements and features of branding and the branding process. Additionally, interviews were undertaken, as well as compiling survey data pertaining to each of the four predetermined objectives to back up the researched literature. This research determines that brand design has a significant impact on consumer purchasing. Through researching the branding stories of Apple, Coca Cola, and Dove, there is

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